At the 2008 Personal Democracy Forum, I interviewed Democratic online guru, Phil Noble, founder of PoliticsOnline, who makes the case that a joint Barack Obama / DNC effort will pull in more than $1 billion online.

I had read Noble making the case for $1 billion earlier that month so I had to find out whether or not he really meant it. Sadly, he did.

One.
Billion.
Dollars.

Think about how big that number is folks.

That's enough money to play in a lot more states than the Machine we're typically used to.