“It was the best of times, it was the worst of times…”

YouTube allows you to potentially reach everyone with an internet connection. It’s an easy way to connect with your fans and supporters but it’s just as easy (or easier) to be ignored by the masses.

Senator McCain’s YouTube Channel

Total Videos = 217
Total Channel Views = 784,981
Video with the highest # of views = 390,543
A total of 7 videos with over 100,000 views

Senator Obama’s YouTube Channel

Total Videos = 1,146
Total Channel Views = 14,725,339
Video with the highest # of views = 4,616,204
A total of 7 videos with over 1 million views

If you take just a cursory glance at the two YouTube Channels you quickly see one really big difference.

Obama’s channel has videos of regular people talking to the camera. A feature that is noticeably lacking on the McCain channel.

People want to be famous and see themselves on camera, just watch the jumbo tron at a ballgame. If you interview 100 people and upload the videos on YouTube I can guarantee most of them will watch the video and tell their friends to watch it as well. To paraphrase Seth Godin, be remarkable, meaning be worth making a remark about.

Watch these two videos and ask yourself, “If I supported this candidate, which video would I be more likely to tell my friends to watch.” It’s that simple.

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Crossposted at MyMcCainBlog.com