I am in the middle of completing a report on the use of Twitter by politicians who hold or are seeking Federal office.

As of today I've examined closely 42 Twitter accounts for authenticity. I do it because I care. The gist of my findings will be that a majority of staffers (who do not even Twitter for themselves and have no idea what the heck they are doing) are helping ruin their boss' reputation on Twitter by doing so ineffectively.

The sad part of all this will be that most politicians don't really give a darn. They won their election in the first place by hammering the other guy through indirect communication: phone messages, direct mail, paid TV spots and infomercials, earned media hits, etc. The easy stuff.

Communicating effectively in the modern world is not easy. And to be honest, just using Twitter will not make you an effective communicator. Look at Barack Obama's Twitter account as the primary example of an unauthentic, BORING Twitter profile. Notice how he's starting to lose followers?

You're honestly telling me that his staff don't want to arm Barack Obama with the ability to send a direct message to nearly 100k people anytime he wants? Are they crazy? An online townhall of followers that holds court on a daily basis with thousands of others through their tweets, blogs, vlogs, etc. Come on David Plouffe, get your head in the game strategy guy.

Let me conclude this rant: If you're a Twitterer. A real, honest-to-goodness Twitterer. Ask yourself this question: Would you ever, ever, ever let another person Twitter for you? Of course not because who knows what those people would Tweet when you weren't looking. And if that other person Tweeted something personal, like "I love broccoli" can you imagine how mad you'd be when it ruined you?!?!

Politicians, if you are too busy to send a text message to those of us who actually care what the heck you are saying, we are not going to give you permission to talk to us. I will TweetSlam you just like I dropped out of your Facebook group and FaceSlammed you. Bam. Done.

And instead, you'll have to send me a piece of mail (oh wait, I throw that out); you'll have to call me (oh wait, you don't have my cell phone); you'll have to buy a TV ad to influence my vote (oh wait, I don't watch TV unless it's on DVR so I can skip commercials).

These old guards are about to get a serious wake-up call.